1:1 Google Ads coaching

Keep Google Ads in-house. Stop deciding alone.

Private coaching calls with Elvir Likić, inside your own account. For in-house marketers, founders and freelancers who run Google Ads themselves and want a senior strategist to check their thinking.

  • Clear priorities for your account, not generic tips
  • Every recommendation explained, so you learn the why
  • A written action list after every call
See formats
Session notesExample
Account Shopify storeChannel Google AdsFormat Coaching call

Fix now

Exclude brand searches from Performance MaxBrand traffic is inflating its ROAS
Add “free”, “jobs” and “diy” as negativesSpend with no buying intent

Test next

Give high-margin products their own Shopping campaignSo they can bid harder than the rest
Lower target ROAS in small stepsOne change at a time, then review

Leave alone

Brand Search campaignStable and cheap. No changes needed
New bid strategy on SearchLet the learning period finish first
Sent after the call✓ Notes + recording
Who it is for

Built for people who run the account themselves

Bring the questions you are stuck on. These are the kind we work through every week.

In-house marketer

You own the account now

The agency left, or Google Ads landed on your desk alongside everything else. You want to run it properly without guessing.

Questions they bring
“Our agency has gone. What do we keep and what do we rebuild?”
“How do I explain a ROAS drop to the board?”
Founder

You run your own ads

You know your customers better than any agency, but you are not sure the account is set up to find more of them.

Questions they bring
“Should Performance Max and Shopping run side by side?”
“Is the account ready for a bigger budget?”
PPC freelancer

You want a senior second opinion

You manage accounts for clients and want someone experienced to pressure-test a structure or a strategy before you commit to it.

Questions they bring
“Is this structure sound before I scale it?”
“Why did results drop after switching to target ROAS?”
Account structureSearch terms & negativesPerformance MaxShopping & feedsMerchant CenterBidding & ROAS targetsConversion trackingBudgets & scalingReporting
How a session works

Prepared before. Practical during. Written down after.

1Before

Prepared, not cold

  • You send your top questions and read-only access
  • Elvir reviews the account and your questions in advance
  • The call starts with findings, not discovery
2On the call

Inside your own account

  • Screen share in your real campaigns and search terms
  • Every recommendation explained, so you learn the why
  • Make changes live if you want to
3After

Written down, ready to act on

  • An action list: fix now, test next, leave alone
  • The call recording to share with your team
  • Follow-up questions answered by email
Formats

One call, or a coach on call

Start with a single session. Most people know after one call whether ongoing coaching is worth it.

Single session
On request
one call

One focused call for a specific problem, or a second opinion before a big change.

  • Account review before the call
  • Live call inside your account
  • Written action list
  • Call recording
Best for building skillsMonthly coaching
On request
monthly plan

Regular calls to review progress, plan the next tests and build your skills over time.

  • Everything in a single session
  • Calls on a fixed monthly schedule
  • Questions answered between calls
  • Monthly progress review
Team training
On request
built around your team

Sessions for an in-house team, using your own accounts, so everyone works the same way.

  • Built on your real accounts
  • For teams of any size
  • A shared playbook to follow
  • Follow-up review session
Coaching or management?

Two ways to work with Lixory

Coaching keeps the work in your hands. Management hands it to us. Both start with the same senior strategist.

This pageCoaching
Done for youManagement
Who makes the changes
You, with clear guidance
Elvir, directly in the account
What you get
Answers, reasoning and an action list
Strategy, execution and monthly reporting
Ad spend
Any size of account
£3K+ per month
Commitment
One call, or monthly
Month to month
Best for
Teams who want to keep it in-house
Businesses that want it handled
Elvir Likić, founder of Lixory Media
$100M+ ad spend managed350+ companies
Who you work with

Elvir Likić, on every call

6+ years inside Google Ads accounts, from early-stage startups to publicly traded companies. Coaching is the same thinking that goes into managed accounts, explained so you can apply it yourself.

No scripts and no junior coaches. You get straight answers about your own account, including when the answer is to leave something alone.

“Worked with Elvir on a few Google Ads campaigns and he's great to deal with. Super helpful and a really clear communicator throughout.”

Campaign optimisation & keyword research

“He is professional, reliable, analytical and very easy to work with. I especially appreciated his clear communication.”

Casida · Google Ads & performance marketing
Fit check

Is coaching right for you?

A good fit if…

  • You or your team run Google Ads day to day and want to do it better
  • You want to understand why a change works, not just what to click
  • You can share read-only access before the call
  • You run an eCommerce store or a lead generation business

Probably not a fit if…

  • You want someone to run the account for you (that is our management service)
  • You expect guaranteed results from a single call
  • You cannot share access to the account at all
  • You are after generic tips rather than advice on your own account
FAQ

Common questions

Do you need access to my Google Ads account?

Yes, read-only access is enough. Elvir reviews the account before the call so the time goes on your questions. You can remove access straight after.

Who runs the calls?

Every call is with Elvir Likić personally. There are no junior coaches and no account managers.

Can my whole team join?

Yes. Two or three people on a single session or monthly coaching call works well. For a larger group, team training is the better format.

How is this different from the free audit?

The free audit is a review where we tell you what we find. Coaching is working time: we go through your questions, explain the reasoning and help you make the changes yourself.

What if I would rather you ran the account?

That is what Google Ads management is for. Plenty of people start with a coaching call and decide afterwards whether to keep it in-house or hand it over.

Your account, your call

Bring your account. Leave with a plan.

Book a coaching call with Elvir. Send your questions, and we will work through them inside your own account.

See formats