Keep Google Ads in-house. Stop deciding alone.
Private coaching calls with Elvir Likić, inside your own account. For in-house marketers, founders and freelancers who run Google Ads themselves and want a senior strategist to check their thinking.
- Clear priorities for your account, not generic tips
- Every recommendation explained, so you learn the why
- A written action list after every call
Fix now
Test next
Leave alone
Built for people who run the account themselves
Bring the questions you are stuck on. These are the kind we work through every week.
You own the account now
The agency left, or Google Ads landed on your desk alongside everything else. You want to run it properly without guessing.
Questions they bringYou run your own ads
You know your customers better than any agency, but you are not sure the account is set up to find more of them.
Questions they bringYou want a senior second opinion
You manage accounts for clients and want someone experienced to pressure-test a structure or a strategy before you commit to it.
Questions they bringPrepared before. Practical during. Written down after.
Prepared, not cold
- You send your top questions and read-only access
- Elvir reviews the account and your questions in advance
- The call starts with findings, not discovery
Inside your own account
- Screen share in your real campaigns and search terms
- Every recommendation explained, so you learn the why
- Make changes live if you want to
Written down, ready to act on
- An action list: fix now, test next, leave alone
- The call recording to share with your team
- Follow-up questions answered by email
One call, or a coach on call
Start with a single session. Most people know after one call whether ongoing coaching is worth it.
One focused call for a specific problem, or a second opinion before a big change.
- Account review before the call
- Live call inside your account
- Written action list
- Call recording
Regular calls to review progress, plan the next tests and build your skills over time.
- Everything in a single session
- Calls on a fixed monthly schedule
- Questions answered between calls
- Monthly progress review
Sessions for an in-house team, using your own accounts, so everyone works the same way.
- Built on your real accounts
- For teams of any size
- A shared playbook to follow
- Follow-up review session
Two ways to work with Lixory
Coaching keeps the work in your hands. Management hands it to us. Both start with the same senior strategist.

Elvir Likić, on every call
6+ years inside Google Ads accounts, from early-stage startups to publicly traded companies. Coaching is the same thinking that goes into managed accounts, explained so you can apply it yourself.
No scripts and no junior coaches. You get straight answers about your own account, including when the answer is to leave something alone.
“Worked with Elvir on a few Google Ads campaigns and he's great to deal with. Super helpful and a really clear communicator throughout.”
“He is professional, reliable, analytical and very easy to work with. I especially appreciated his clear communication.”
Is coaching right for you?
A good fit if…
- You or your team run Google Ads day to day and want to do it better
- You want to understand why a change works, not just what to click
- You can share read-only access before the call
- You run an eCommerce store or a lead generation business
Probably not a fit if…
- You want someone to run the account for you (that is our management service)
- You expect guaranteed results from a single call
- You cannot share access to the account at all
- You are after generic tips rather than advice on your own account
Common questions
Do you need access to my Google Ads account?
Yes, read-only access is enough. Elvir reviews the account before the call so the time goes on your questions. You can remove access straight after.
Who runs the calls?
Every call is with Elvir Likić personally. There are no junior coaches and no account managers.
Can my whole team join?
Yes. Two or three people on a single session or monthly coaching call works well. For a larger group, team training is the better format.
How is this different from the free audit?
The free audit is a review where we tell you what we find. Coaching is working time: we go through your questions, explain the reasoning and help you make the changes yourself.
What if I would rather you ran the account?
That is what Google Ads management is for. Plenty of people start with a coaching call and decide afterwards whether to keep it in-house or hand it over.
Bring your account. Leave with a plan.
Book a coaching call with Elvir. Send your questions, and we will work through them inside your own account.
