Meta Ads: Facebook & Instagram

Meta Ads That Create Profitable Demand

Clean tracking, a creative testing system and one strategy with your Google Ads, built to grow new customers rather than in-platform ROAS.

Challenges

Where Meta accounts go wrong

Results you can't trust

Pixel gaps, no Conversions API and generous attribution make Meta's reported ROAS look better than your bank balance.

Creative that burns out

Ads fatigue within weeks, costs creep up, and there is no testing system to find the next winner before the current one dies.

Advantage+ on autopilot

Automated campaigns spend freely on existing customers and warm audiences, so new customer growth stalls while the dashboard looks healthy.

Services

What's included

Conversions API & Pixel

Advantage+ Shopping

Catalogue & Dynamic Ads

Creative Testing

Audiences & Exclusions

Lead Form Campaigns

Cross-Channel Reporting

How the channels work together

One strategy, not three dashboards

Most agencies run one channel and judge it on that platform's own reporting. We run Google, Meta and Microsoft as one system, so every pound is judged on what it adds to the business.

01 · Create demand

Meta Ads

Reaches people on Facebook and Instagram before they search, with creative that makes them want the product.

This page

02 · Capture demand

Google Ads & Microsoft Advertising

Shows up when those people search for what you sell, on Google, Bing, Yahoo and DuckDuckGo.

03 · Measure what matters

One report

New customers, blended return and revenue across every channel, instead of each platform's own numbers.

How we run it

Tracking, creative, then scale

Fix the tracking first

Pixel and Conversions API set up and deduplicated, with purchase values that match your store. Meta can only optimise towards the data it receives.

Build a creative engine

A steady pipeline of new concepts tested against each other, so you always know which hooks, formats and offers work before fatigue sets in.

Run it alongside Google Ads

Meta creates demand, Google captures it. We report both together on new customers and blended return, not on each platform marking its own homework.

Your first 30 days

What happens after you say yes

Week 1
Audit
We review your Meta account, Pixel and Conversions API setup, past creative, and how Meta fits with your Google Ads, then share what we find.
Weeks 1 and 2
Fix tracking
Pixel and Conversions API set up and deduplicated, purchase values checked against your store, and reporting lined up with Google Ads.
Weeks 2 and 3
Launch
Campaign structure rebuilt where needed, existing customers excluded from prospecting, and the first creative tests live.
Week 4
First review
We walk you through the results, what the creative tests showed and the plan for the next 60 days.

Fit check

Is this right for you?

We only take on accounts where we can genuinely move the numbers. Here is how to tell.

A good fit if…

You sell products that look good in photos or video
You can produce new creative regularly, or are happy to brief creators
You spend £3K+ per month on ads across your channels
You care about new customers and real revenue, not just Meta's ROAS
You want Meta and Google Ads working as one strategy

Probably not a fit if…

You expect Meta to keep working without fresh creative
Your total ad budget is under £3K per month
You want results judged only on Meta's own dashboard
People only buy what you sell when they search for it urgently

FAQ

Common questions

Do you run Meta Ads on their own, or only alongside Google Ads?

Both are possible, but Meta works best as part of one strategy with Google Ads. Meta builds demand with people who are not searching yet; Google Ads captures them when they do. Managing both together means one view of what is really driving sales.

What budget do you need for Meta Ads?

We work with businesses spending £3K+ per month on ads. Meta needs enough budget to test creative properly and give each campaign enough conversions to optimise, so very small budgets rarely get past the learning phase.

Do I need the Conversions API?

In most cases, yes. Browser tracking alone misses a growing share of conversions because of privacy settings and ad blockers. The Conversions API sends events from your server as well, which gives Meta more complete data to optimise with.

Who makes the creative?

We plan the creative strategy, write the briefs and copy, and set up the testing. Production can come from your team, a designer or UGC creators. We tell you exactly what to make next based on the results.

How do you measure Meta when Google often takes the last click?

Platform dashboards each claim the sale, so we look at blended results across channels, new customer growth, and holdout or incrementality tests where the budget allows. That shows what Meta actually adds.