Practical notes on Google Ads, tracking and paid search growth from Elvir Likić.https://lixorymedia.com/https://lixorymedia.com/blog/performance-max-what-to-actually-do-with-it/https://lixorymedia.com/blog/performance-max-what-to-actually-do-with-it/PMax hides the old controls, but the levers are still there. Asset groups, audience signals, brand exclusions and when to run Standard Shopping alongside it.Fri, 23 Oct 2026 12:59:00 GMTPerformance Maxhttps://lixorymedia.com/blog/google-ads-bidding-strategy-transitions/https://lixorymedia.com/blog/google-ads-bidding-strategy-transitions/Most bidding problems start with a strategy switch made too early or too hard. How Smart Bidding works, when you have enough data to change, and how to do it safely.Fri, 23 Oct 2026 12:58:00 GMTBiddinghttps://lixorymedia.com/blog/pmax-shopping-attribution-which-campaign-gets-credit/https://lixorymedia.com/blog/pmax-shopping-attribution-which-campaign-gets-credit/PMax reports 600% ROAS, Shopping reports 280%, and revenue has not moved. Why the numbers disagree and how to find out what is really driving sales.Fri, 23 Oct 2026 12:57:00 GMTAttributionhttps://lixorymedia.com/blog/how-to-audit-google-ads-account-not-performing/https://lixorymedia.com/blog/how-to-audit-google-ads-account-not-performing/Before you touch bids or budgets, find the cause. An eight-step audit covering tracking, search terms, product coverage, auction insights, landing pages and assets.Fri, 23 Oct 2026 12:56:00 GMTAccount Audithttps://lixorymedia.com/blog/enhanced-conversions-shopify-setup-guide/https://lixorymedia.com/blog/enhanced-conversions-shopify-setup-guide/Enhanced Conversions recovers sales that cookie tracking misses. What it does, how it fits with your Shopify tracking, three ways to set it up, and how to check it works.Fri, 23 Oct 2026 12:55:00 GMTTrackinghttps://lixorymedia.com/blog/customer-match-first-party-data-google-ads/https://lixorymedia.com/blog/customer-match-first-party-data-google-ads/Your customer list is the strongest signal you can give Google Ads. How to upload it cleanly, lift match rates, feed it to PMax and keep it refreshed automatically.Fri, 23 Oct 2026 12:54:00 GMTAudienceshttps://lixorymedia.com/blog/google-ads-search-terms-report-broken/https://lixorymedia.com/blog/google-ads-search-terms-report-broken/Since 2020 Google hides a large share of the queries you pay for. What you can still see, why PMax is worse, and how to protect your budget anyway.Fri, 23 Oct 2026 12:53:00 GMTSearch Campaignshttps://lixorymedia.com/blog/google-ads-account-structure-ecommerce/https://lixorymedia.com/blog/google-ads-account-structure-ecommerce/A clear starting structure for a Shopify store's Google Ads account, why each campaign exists, when to add more, and the structural mistakes that waste budget.Fri, 23 Oct 2026 12:52:00 GMTAccount Structurehttps://lixorymedia.com/blog/demand-gen-campaigns-google-ads-ecommerce/https://lixorymedia.com/blog/demand-gen-campaigns-google-ads-ecommerce/Demand Gen runs on YouTube, Discover and Gmail, not Search or Shopping. How it differs from PMax, when it earns a place in an eCommerce account, and how to measure it fairly.Fri, 23 Oct 2026 12:51:00 GMTDemand Genhttps://lixorymedia.com/blog/profit-margin-poas-google-ads-ecommerce/https://lixorymedia.com/blog/profit-margin-poas-google-ads-ecommerce/A 500% ROAS can still lose money. What ROAS leaves out, how to calculate your real breakeven, and three ways to make Google Ads bid for profit instead of revenue.Fri, 23 Oct 2026 12:50:00 GMTProfit Trackinghttps://lixorymedia.com/blog/google-ads-account-suspension-fix/https://lixorymedia.com/blog/google-ads-account-suspension-fix/Billing, policy, circumventing systems and invalid activity suspensions explained, with the right appeal route for each and the habits that prevent suspension in the first place.Fri, 23 Oct 2026 12:49:00 GMTAccount Healthhttps://lixorymedia.com/blog/google-ads-smart-campaigns-auto-apply-recommendations/https://lixorymedia.com/blog/google-ads-smart-campaigns-auto-apply-recommendations/If your account no longer looks like the one you built, check these two features first. What they change, which recommendations to accept, and how to switch auto-apply off.Fri, 23 Oct 2026 12:48:00 GMTAutomationhttps://lixorymedia.com/blog/google-shopping-product-image-requirements/https://lixorymedia.com/blog/google-shopping-product-image-requirements/Product images can look perfect to a person and still get rejected. Google's image rules by category, the most common disapproval reasons, and fixes that scale.Fri, 23 Oct 2026 12:47:00 GMTGoogle Shoppinghttps://lixorymedia.com/blog/google-ads-seasonal-business-campaign-strategy/https://lixorymedia.com/blog/google-ads-seasonal-business-campaign-strategy/When most of your revenue lands in a few weeks, standard advice breaks. How to handle the off-season, ramp up before peak, run Black Friday and wind down without losing learning.Fri, 23 Oct 2026 12:46:00 GMTBudgets & Seasonalityhttps://lixorymedia.com/blog/google-ads-optimization-score-ignore/https://lixorymedia.com/blog/google-ads-optimization-score-ignore/Optimization Score looks like a performance grade, but it only measures how closely you follow Google's suggestions. Which ones to apply, which to dismiss, and what to track instead.Fri, 23 Oct 2026 12:45:00 GMTAutomationhttps://lixorymedia.com/blog/branded-vs-nonbranded-campaigns-google-ads/https://lixorymedia.com/blog/branded-vs-nonbranded-campaigns-google-ads/Brand conversions can hide non-branded spend that is losing money. How to separate brand in Search, Shopping and PMax, and what your real acquisition ROAS looks like.Fri, 23 Oct 2026 12:44:00 GMTSearch Campaignshttps://lixorymedia.com/blog/new-customer-acquisition-goal-google-ads/https://lixorymedia.com/blog/new-customer-acquisition-goal-google-ads/Most campaigns happily re-sell to existing buyers because it is cheap. How the new customer acquisition goal works, how to flag new customers in GTM, and when to use each mode.Fri, 23 Oct 2026 12:43:00 GMTBiddinghttps://lixorymedia.com/blog/google-ads-small-product-catalog-strategy/https://lixorymedia.com/blog/google-ads-small-product-catalog-strategy/Most Google Ads advice assumes thousands of products. If you sell fifteen, here is how to choose between PMax and Shopping, structure campaigns, bid on thin data and use your feed.Fri, 23 Oct 2026 12:42:00 GMTGoogle Shoppinghttps://lixorymedia.com/blog/google-ads-auction-insights-how-to-use/https://lixorymedia.com/blog/google-ads-auction-insights-how-to-use/Auction Insights shows whether competitors are taking your traffic and why. What each metric means, when to respond to a competitor, and when to hold your nerve.Fri, 23 Oct 2026 12:41:00 GMTCompetitive Analysishttps://lixorymedia.com/blog/google-ads-multi-session-attribution-conversion-windows/https://lixorymedia.com/blog/google-ads-multi-session-attribution-conversion-windows/Google Ads says 50 conversions, Shopify says 30 orders, GA4 says 38. Why the numbers differ, how conversion windows and view-through work, and how to reconcile them.Fri, 23 Oct 2026 12:40:00 GMTAttributionhttps://lixorymedia.com/blog/shopify-feed-tools-vs-native-google-app/https://lixorymedia.com/blog/shopify-feed-tools-vs-native-google-app/Shopify's free Google app is enough for many stores. What it cannot do, what Simprosys, DataFeedWatch and Channable add, and how to tell when a paid feed tool pays for itself.Fri, 23 Oct 2026 12:39:00 GMTProduct Feedshttps://lixorymedia.com/blog/remarketing-lists-google-ads-ecommerce/https://lixorymedia.com/blog/remarketing-lists-google-ads-ecommerce/Remarketing lists that show zero users are usually a setup problem, not a strategy problem. Minimum sizes, audience tiers, GA4 setup, RLSA for Shopping and the exclusion most stores miss.Fri, 23 Oct 2026 12:38:00 GMTAudienceshttps://lixorymedia.com/blog/google-ads-international-ecommerce-multi-country/https://lixorymedia.com/blog/google-ads-international-ecommerce-multi-country/Expanding a Shopify store abroad means localised feeds, local prices, country shipping and a new campaign structure. A practical guide to getting each piece right.Fri, 23 Oct 2026 12:37:00 GMTInternationalhttps://lixorymedia.com/blog/incrementality-testing-google-ads/https://lixorymedia.com/blog/incrementality-testing-google-ads/Attribution tells you which ads got credit, not whether the sales would have happened anyway. Four ways to measure true incremental ROAS and what to do with the results.Fri, 23 Oct 2026 12:36:00 GMTMeasurementhttps://lixorymedia.com/blog/custom-labels-google-shopping-setup-strategy/https://lixorymedia.com/blog/custom-labels-google-shopping-setup-strategy/Custom labels let you bid differently on products by margin, season, stock or performance without splitting campaigns. Three ways to add them and how to use them in Shopping and PMax.Fri, 23 Oct 2026 12:35:00 GMTProduct Feeds